The Greenville Drive values its loyal season ticket holders and they deserve a season ticket package that's as exciting as their love of the game. In order to tide them over until opening day, we sent these true fans the smells of Fluor Field to remind them of the experience that awaits. We included three candles – Fresh Cut Grass, Cotton Candy and Mitt Leather – evoking the scents and delights of a night at the ball field. Plus, we introduced the 2015 creative platform, Let Yourself Go, within the season ticket book using bright colors and playful hand-drawn type that complement the season's light-hearted theme. Fans were encouraged to give themselves permission for a night off and a night at the ballgame where anything goes. It's baseball. But it's also a little therapy.