In order to celebrate Furman's Heller Service Corps 50th anniversary, the Furman community vowed to contribute 50,000 acts of kindness during the month of October. I developed the campaign materials featuring five decades of Furman students committed to giving back to the Greenville community. Ranging from print ads, direct mail, an insert in The Greenville News, posters, and a web page to track hours of service, the campaign quickly gained traction and surpassed the goal.