Each year Furman promotes their annual Homecoming Weekend for alumni to return to their alma mater and join current students as they relive their glory days on campus. It is one of the key fundraising events for Furman Development as they plan strategic reunion events for past alums. The marketing efforts included a Save the Date Post Card, Reunion Weekend Registration Mailer and a fresh website to house all of the important information.
Rather than sticking with the common theme of vibrant campus photos, I chose to evoke the timeless feel of a vintage travel poster. Just as the sites, smells and feels of an epic landmark can’t quite be captured in a photo, a vintage postcard or souvenir can flood your memory with how you felt at that point in time - from the clothes you were wearing, the smell of the air and the song on the radio. Choosing nostalgic fonts and posterized graphics of Furman landmarks, I hoped to remind alums of their own memories of life at Furman that live as a snapshot in time.
These initial designs spurred the production of poster prints, postcards, t-shirts and apparel and even vintage lunchboxes.