After nearly seven decades in business, Harper Corporation General Contractors decided to undergo some construction of its own. The fourth-generation family-owned company had steadily grown from a small local construction company to one of the top construction firms in the Southeast. Faced with increasing competition and breaching new markets, the firm agreed to undergo a brand discovery process to ensure the face of the company aligned with its evolving operations and services.

Partnering with a branding consultant, I guided Harper’s leadership team through the rebranding process that resulted in a concise mission statement, vision and tagline, shortened company name and refined logo. This led to the production of an award-winning brand essence video that concisely tells the Harper story and acted as the bedrock for the rebranding journey. 

Elements included:

·     Brand Mantra Video

·     New Logo, Mission, Vision, Tagline and Branding Guidelines

·     Website

·     Stationary Package

·     Office Signage

·     Jobsite Signage and Equipment

·     Proposal and Presentation Templates

·     Harper Store offering branded apparel and promotional items

·     Revamped Social Media Sites

·     Press Release

·     E-blast