Harper General Contractors is a full-service general contracting and construction management firm headquartered in downtown Greenville, South Carolina. During 2015, Harper was recognized as one of South Carolina’s Top 25 Fastest Growing Companies, a rare feat for nearly 70-year old, family-owned firm.
The development of an in-house Building Information Modeling (BIM) team over the prior three years certainly aided in the company’s growth in the construction industry. As Harper’s Marketing and Creative Manager, I encouraged the leadership team to invest in the production of a video to best demonstrate Harper’s innovation. It was a highly collaborative effort between myself, our Virtual Building Director and our Director of Business Development. Choosing the best case studies to demonstrate the message and communicating the capabilities of BIM in a concise way, that even those with little construction experience could understand was a challenge. We took great care in crafting the message for each of our audiences to grasp.
The goal was to produce a compact and transportable marketing tool to educate Harper’s clients, potential clients and partners on what exactly Building Information Modeling was, how it can benefit a project, their schedule and budget, and lastly how Harper specifically uses the tool in-house. At the time, BIM was a technology that many contractors touted they used, but was often reserved for multi-million dollar projects or outsourced to a contracted firm. Harper’s in-house virtual building capabilities allowed them to harness this tool in a scalable fashion. Smaller projects were able to benefit from BIM that often wouldn’t have that option.
Involvement included:
· Creative direction
· Oversight of video production company
· Storyboard and script collaboration
· Arranging two project video shoots
· Art directed BIM assets and created complementing graphics
· Provided direction to the animation team to correctly align the graphics with the storyline
· Selected voiceover talent