Following a rebrand, Harper was ready to debut their refined look and vision on their website. However, this called for a revamp of the current site in order to reflect the new logo, color palettes, messaging and be able to feature the new mantra video. Working with an outside agency, we mapped out a new site structure allowing users to navigate to desired information in one-click. Using mega menus and allowing multiple sorting options, we optimized the site experience. The new branding also warranted a new URL. Previously called Harper Corporation General Contractors at HarperCorp.com, it was important to move the new site to HarperGC.com to better align with the new logo that removed “Corporation” from the updated branding.
Elements included:
- Site Strategy and Site Map Meetings
- Content creation and writing for multiple sub pages
- Art direction of overall site
- Curating site assets and categorizing previous assets in the new structure
- Art direction of new Key Leadership photography